Scentre Group Belconnen, Australian Capital Territory, Australia
Sep 20, 2017Contract
Our Story Every day, we’re redefining the fashion, food, entertainment and leisure experience for shoppers and retailers. We’re the meeting place for passionate people, ready to make their mark in the incredibly inspiring and ever-changing world of retail. Westfield Belconnen with 281 retailers and 95,441 metres square area is one of ACTs iconic shopping destinations. As the Brand Experience Executive for Westfield Belconnen, you will be responsible for delivering exceptional customer experiences every day - by engaging & connecting with customers and the community, partnering with retailers and executing best-in-class activations & campaigns. Your Opportunity (FTC 5 months) Your role and responsibilities will include, but are not limited to:- Gaining an understanding of customer’s needs by analysing insights, listening tools and research data Providing inputs for the centre’s Brand Experience Plan with a focus on retail energy, local priorities and pillars / programs, so that budget and resource can be aligned with the Customer Experience Strategic Focus and Strategic Asset Plans Gaining an understanding of challenges, priorities and initiatives relating to the centre Assisting with the preparation and management of the annual centre Brand Experience income and expense budget, including sourcing quotes, creating purchase orders, generating accruals, processing invoices and reforecasting Flawless execution of key local & portfolio Brand Experience campaigns Developing plans (including timelines and budgets) for key centre campaigns in conjunction with the Brand Experience Manager Executing the centre’s communications / content plan across owned, earnt and bought channels Contributing to and executing local implementation of digital strategy to deliver customer focused needs Monitoring in-centre digital touch points (centre directories, wi-fi login etc) to ensure they remain up-to-date and easy to use Supporting new programs and initiatives that impact the shopper experience and business performance Working collaboratively with the Brand and Media Experience team to develop content and plan & execute activity, including responding to requests and providing feedback in a timely manner Assisting retailer engagement through driving regular communication and gaining support via participation in promotional activities Supporting PR opportunities, especially via local media relationships. Working effectively with agencies and external suppliers to deliver quality creative assets and services on time and on budget Actively engaging and responding to new initiatives, looking for ways to make them work What will set you apart from the rest? You will be a passionate, dynamic, self-motivated individual who enjoys working in a high performing culture. Tertiary- Marketing degree 2-5 years’ experience in a marketing role, preferably in retail or hospitality Skills – communication, brand management, customer experience/guest services, digital & social, media & PR, event management, research & analysis, negotiating Understanding of consumer behaviour Attention to detail and excellence in execution Can-do attitude, passion and integrity Ability to adapt to a 7 day a week dynamic environment What sets us apart from the rest? Diverse career paths across our vertically integrated business Ability to innovate in a company that not only encourages it but will facilitate it Competitive Benefits including 18 weeks parental leave, volunteer days to work with our charity partners, health and wellbeing discounts and ability to purchase up to 4 weeks additional leave We encourage and support our employees to find balance in their work lives and what is important to them outside of work by embracing a flexible approach to how they work. If you're able to perform the requirements of the role and need some form of flexibility to do so, we're open to your application and ideas on how we could make it work. Join the Scentre Group community and see the fruits of your labour come to life. If this sounds like you, apply today to make extraordinary happen!