Senior Manager Brand

  • AustralianSuper
  • 238 Flinders St, Melbourne VIC 3000, Australia
  • 13/07/2018
Full time Marketing

Job Description

AustralianSuper is for all Australians and businesses; we invest members' money to help create the best possible retirement outcome. More than 2.2 million members trust us to invest more than $140 billion on their behalf. Our size has given us the ability to leverage significant investment opportunities for long term performance and lower fees that are passed onto our members.

We put members first in everything we do and are committed to the recruitment, development and support of a diverse workforce that share our values of Energy, Integrity, Generosity of Spirit and Excellent Outcomes.

Here's where you come in…

To support the growth of AustralianSuper we are seeking a Senior Manager Brand who will take a leadership role in embedding the brand value proposition (BVP) and strategy to measurably build brand preference and trust, positively impacting acquisition and retention performance. Reporting to the Head of Brand & Behaviour Change this role represents an outstanding opportunity to amplify and integrate the brand proposition across the Fund and deliver on the brand promise at every opportunity.

In this key leadership role, you will be responsible for ensuring the brand strategy and proposition is imbedded in the Fund's ways of working, experiences and communications, while monitoring the brand and business performance against the strategy. Managing an established team, you will define the go-to-market approach for brand and hold responsibility for the development of a strategic brand management, brand content, social media and sponsorship framework that supports the BVP.

This broad role will see you taking on a mix of strategic and operational brand management duties, including the continued development and execution of the Fund's brand reporting framework, brand creative, and the brand media strategy, collaboratively working with key stakeholders to help achieve Fund wide objectives.

You'll need…

A senior marketing professional, you have a thorough understanding of best practice in brand management, media execution and creative excellence. You have considerable experience in brand and marketing leadership roles, involving media planning and creative development as well as brand management and execution through internal services and channels to market.

Tertiary qualified in Marketing or a related discipline, you ably manage multiple projects simultaneously while demonstrating exceptional stakeholder management and influencing skills. You are a strategic, creative thinker with a strong planning and analytical focus.

If you would like the opportunity to work in a challenging, growing and rapidly evolving environment to deliver outstanding results that benefit members, please apply now! Aboriginal and Torres Strait Islander people are encouraged to apply.

Agencies please note: this vacancy is being managed directly by AustralianSuper's Recruitment team. We will contact our preferred agency partners should we require additional support. Thank you.