Lifecycle Automation Analyst

  • AustralianSuper
  • Melbourne VIC 3004, Australia
  • 12/02/2019

Job Description

AustralianSuper is for all Australians and businesses; we help invest members’ money to create the best possible retirement outcome.

More than 2.2 million members trust us to invest more than $140 billion on their behalf. Our size has given us the ability to leverage significant investment opportunities for long term performance and lower fees that are passed onto our members.

We put members first in everything we do and are committed to the recruitment, development and support of a diverse workforce that share our values of Energy, Integrity, Generosity of Spirit and Excellent Outcomes.

Here’s where you come in…

The purpose of the role is to design and automate a Lifecycle Marketing Program that develops 1:1 relationships with members, employers and leads, so that we can more efficiently achieve our retention and acquisition outcomes.

In this position, you will be required to build, maintain and optimise lifecycle automation programs within the Fund’s automation platform. You will need to work alongside multiple stakeholders to provide clear direction on the data, logic and reporting for each program.

As the Automation Program matures, you will play a more active role in funnel enablement and optimisation. 

The Brand and & Behaviour Change team team leads the fund’s lifecycle automation ambition and will develop a program that adds value and differentiation to the AustralianSuper experience. It will ensure relevant messages reach the right members at the right time, influencing members take actions or adjust behaviours to improve the retirement adequacy and confidence.

You’ll need…

We are looking for a passionate individual who comes with a strong understanding of marketing automation, customer journey design and data management, along with a demonstrated understanding of customer data and how this is used effectively in best-practice CRM programs.

To be successful in this role, it would be beneficial to have extensive experience in marketing automation / CRM, building emails / landing pages along with excellent communications skills, a high level of analytical capability, high attention to detail and ability to influence stakeholders effectively.  The role will also require an individual with previous exposure to Marketo, Salesforce Marketing Cloud, Adobe Campaign or similar. Certification in one of the above platforms and experience with Microsoft Dynamics would be beneficial.

This is an ideal role for some who wants to work in a challenging, growing and rapidly evolving environment to deliver outstanding results that benefit members, please apply now! Aboriginal and Torres Strait Islander people are encouraged to apply.

Agencies please note: this vacancy is being managed directly by AustralianSuper’s Recruitment team. We will contact our preferred agency partners should we require additional support. Thank you.