Marketing Specialist

  • Lysander Consulting Group
  • Melbourne CBD, Melbourne VIC, Australia
  • 09/06/2019
Part Time Marketing

Job Description

Part-Time Marketing Specialist

Who we are

We are a boutique consultancy who has grown progressively since our inception 18 years ago.  Our clients are varied: from the largest Blue-Chip organisations to small, entrepreneurial companies.   We deliver fully blended organisational development and learning solutions which incorporate digital and face-to-face elements, underpinned by support in communications, cultural change and embedding.  With a large focus on supporting leadership and strategy development in organisations, we are a dynamic team of professionals working in a creative and focused space.

Who you are

Are you a highly talented Marketing specialist who wants to maintain a work life balance?

Do you want to keep your hand in the game, be challenged, continue to practice what you are passionate about, but still have time to focus on other important things?

This is the chance to truly have the work life balance you are looking for.

You will work across a variety of digital marketing work including content, analytics, social media, email, blogs, SEO and marketing through automation. You will be comfortable developing strategy and equally adept at delivering your brilliant plans.

The role will be responsible for creating and implementing digital strategies that lead to significant increases in Brand visibility and opportunity creation.

We are looking for an energetic self-starter who shares our passion for enabling people to be the best version of themselves.

Key responsibilities for the role include:

  • Develop & implement a comprehensive digital marketing strategy to meet business objectives and drive business growth
  • Create and own thought leadership-led campaigns to demonstrate our expertise, increase our brand visibility and aligns with client needs.
  • Analyse key metrics and tweak strategy as needed
  • Understand the client journey and what critical information is needed at each touch point
  • Identifying and act upon market intelligence (legislation, market shifts and competitor trends) to identify marketing opportunities
  • Optimise SEO, content creation, & design

 

Our ideal candidate has exceptional marketing experience with strong digital capability, is results driven, able to develop strategy and implement successfully.

  

Key Selection Criteria: 

  • Minimum 5 years’ B2B marketing experience preferably in a professional services environment
  • Minimum 3 years' current digital marketing experience
  • Content marketing best practice knowledge across digital channels including Social media platforms (LinkedIn)
  • An understanding of analytics and customer insights to inform strategy, planning and campaign optimisation
  • Proven track record in driving tangible acquisition, lead nurture and lead generation results

 

We support flexible working arrangements (Part days, School Hours etc)

This is a part-time position, requiring an estimated 8 – 12 hours per week.

Modern Open Plan CBD offices

 

 If you’d like to help us Change Tomorrow, contact us today.