Acquisition & Retention Campaign Lead

  • AustralianSuper
  • Melbourne VIC 3004, Australia
  • 10/07/2019
Full Time - Flexible Marketing

Job Description

AustralianSuper is for all Australians and businesses; we put members first in everything we do with the goal of helping to create the best possible retirement outcome. More than 2.2 million members trust us to invest more than $155 billion on their behalf.

We are committed to the recruitment, development and support of a diverse workforce into an environment which is inclusive, embraces diversity in all its forms and is a place where you can be you. All roles can flex at AustralianSuper and we’re happy to discuss what this can look like for you.

Here’s where you come in…

To support the growth of AustralianSuper we are seeking Acquisition & Retention Campaign Lead on a 12 Month Max Term basis who will be responsible for leading the development and implementation of campaigns to support the Fund’s acquisition and retention strategies. This includes ATL and BTL strategy development and the planning and management of media and creative execution, while ensuring consistency with the Fund’s broader Brand Strategy.  

Reporting to Senior Manager, Marketing Communications and leading a small team, this role represents an outstanding opportunity to help to shape the fund’s acquisition and retention campaign activity.

You’ll need…

The successful candidate will have a minimum of 7 years’ experience in marketing and/or advertising specialising in campaign development in partnership with agencies.

You will have experience across B2B and B2C and are comfortbale with coordinating multiple projects simultaneously.

You will have lead a team before and you have strong internpersonal skills, and the ability to foster effective two way communication channels with stakeholders, to achieve a high level of awareness across the Fund and ‘buy-in’ from other departments. 

Stong experience digital marketing and marketing automation / lead nurture programs is preferred, as well as a keen interest in knowing what is going on in the industry.



We believe embracing diversity in thought and perspective helps introduce new and better ways of doing business, delivering better outcomes for our members. Aboriginal and Torres Strait Islander people are encouraged to apply.

If you would like the opportunity to work in a challenging, growing and rapidly evolving environment to deliver outstanding results that benefit members, please apply now!



Agencies please note: this vacancy is being managed directly by AustralianSuper’s Recruitment team. We will contact our preferred agency partners should we require additional support. Thank you.