IAG 20/37-39 Albert Rd, Melbourne VIC 3004, Australia
13/11/2018Fixed Term Contract
#CLOSER #BRAVER #FASTER The Role This role will provide support to the Digital and Marketing Team in the delivery of the overarching brand and marketing strategy and go to market position of Coles Insurance and the Value Model. To achieve this, the role will focus on execution of the multi-channel marketing and communication strategies and provide support to the team to deliver on the product roadmap, refining product positioning, and executing campaigns to deliver to the value proposition. Key Responsibilities: Support the marketing team in the delivery of creative and media campaigns to achieve strategic and business objectives, including collaborating with our partner on briefs and plans, to ensure on-brand, on-brief, on-time, on-budget. Support in the delivery of innovative and non-traditional media and creative channels to provide disruption and increased effectiveness of marketing investment. Work with our partners on the execution of multi-channel marketing plans including pay-per-lead (affiliate), SEO, social media, paid search, email, paid display and traditional ATL media etc. Key focus on setting up digital eDM campaigns in our CRM system – currently Pega. Experience with other CRMs such as Salesforce would be highly desired. Ensure that marketing campaigns and collateral are signed off and compliant. Develop internal comms for frontline staff to communicate new campaigns. You will work closely with other members of the marketing and digital team on marketing aspects of new development of new products and platforms, website, customer comms and collateral. Work closely with internal and external partners to support the ongoing development and launch of customer led initiatives. Build relationships with peers and engage marketing stakeholders in campaign planning as appropriate. Work with new partnerships as we leverage external partners to deliver to our business objectives i.e. we'll look to ‘partner rather than build'. Focus on cost efficiencies, with the objective of being – low cost, innovative and technology drive Skills & Experience Solid experience in digital marketing and engagement Understanding of digital product delivery platforms, especially CRMs such as Pega and Salesforce 3+ years experience in competitive, consumer-driven industries (financial services, telecommunications, utilities, retail) Strong communication and interpersonal skills About Us At IAG, we believe that everyone has a unique point of view to share, shaped by their life experiences, cultures & passions. We celebrate and commit to: #Proud to be me – we value difference, not sameness #Together – harnessing our collective wisdom enables us to be our best for our customers & each other #No boxes – it's not about labels, boxes or categories. It's about building a diverse and inclusive mindset into everything we do IAG is the largest general insurance group in Australia and New Zealand. We own some of the region's most trusted brands, including NRMA Insurance, CGU, SGIO, SGIC and WFI. Let's Talk Start your career journey with us and click ‘Apply'! In addition to a diverse and inclusive culture, some of our benefits include 13% superannuation, 50% insurance discounts, flexible work and leave options, generous parental leave and return to work program, recognition and reward program, and various corporate partner discounts. We encourage Aboriginal and Torres Strait Islanders to apply for this position.