Brightside is a leading provider of niche insurance products and services. From humble beginnings in 1983, under the IC Frith name, we became pioneers in the insurance and warranty industries.

Today our success story encompasses a range of different services delivered around the world, under the Brightside brand.

We are trusted by over 15 million customers, and along with our leading retail and insurance partners we help protect consumers, households and businesses.

Our dedicated team of customer experience specialists are focused on delivering best in class service to our customers and strategic partners.

Our company values are at the heart of everything we do. It's our shared belief that together anything is possible. It's our DNA that defines our mindset, our family spirit and our ‘can do’ attitude in how we approach business and drive success.

  • Create New Possibilities 
  • Deliver on Promises 
  • Believe in the Power of the Group